The United Kingdom is on the brink of a sea change. Entrepreneurship – and particularly youth entrepreneurship – is transforming our society.
iDEA is a joint initiative designed to inspired young people to follow their passion, equip them with the digital skills to put that passion into practice, and make them more employable all at the same time.
HRH The Duke of York
The Duke of York, in partnership with Nominet Trust, has founded the inspiring Digital Enterprise Award (iDEA) with the aim to improve the digital and enterprise skills of one million young people in the next five years. The programme was launched at Buckingham Palace in October 2014 after a six month pilot scheme.
What is iDEA?
The iDEA initiative supports 14-25 year olds to develop their digital business ideas whilst improving participant digital skills. Watch the video to find out more:
The initiative is delivered in two parts:
1) Industry Endorsed Digital Open Badges
iDEA has developed a library of Industry Endorsed Digital Open Badges that reward a range of digital and entrepreneurial skills and competencies in young people, recognising new learning that can be shared with future employers. The Skill Badges can be achieved through short, online tasks and can be accessed by anyone.
2) iDEA Competition The iDEA competition supports 14-25 year olds to develop their digital business ideas whilst improving participant digital skills. The competition runs in three stages from October to April each year with only the best ideas being selected for the next level.
Once the business concept has been proven, iDEA will connect teams with a community of business and tech mentors. In addition, the top 20 ideas will receive financial support.
The 2014/15 competition will conclude with a Prize Giving at St James’s Palace in April 2015. The 2015/16 competition will begin in September 2015.