iDEA at the Barbican Centre – Interview

20140703_160637On Thursday 3rd July 2014 The Duke of York and visited the Digital Revolution exhibition at the Barbican Centre to discuss the iDEA scheme with some of the young people that stand to benefit from it. The iDEA scheme was launched in partnership with The Nominet Trust in March 2014.

HRH and met young people taking part in the iDEA pilot programme, from Hackney Community College, Hackney University Tech College, Free:Formers and Barking and Dagenham College, along with their mentors and teachers. The students shared their digital ideas which they are developing as part of the programme with The Duke and

The event was also an opportunity to announce iDEA’s initial partnerships with Telefonica, Salesforce, KPMG and Huddersfield University, who have recently pledged contributions to support the programme’s pilot phase.
Speaking at the event, The Duke said: “The field of endeavour in the digital world is only going to get bigger…digital skills are going to be the life blood of people’s success.”

The Duke and were then interviewed by Susanna Reid from ITV’s Good Morning Britain. See the interview here

About iDEA

iDEA, in partnership with The Nominet Trust, aims to support 16-25 year olds to develop and improve their digital and entrepreneurial skills. The programme has been designed to boost the confidence of young people and increase their employability status at the same time.
iDEA will support young people in developing a digital business venture, enabling them to build prototypes and test the viability of their business idea with real customers in the market.

iDEA is being piloted in 2014 with 1,000 young people. In due course it is hoped that the award scheme can be opened to all UK residents aged 16-25. The next phase will start with registration in Oct 2014 for iDEA 2015.

Further information on the programme can be found at:

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