The iDEA 2015 Prize Giving took place on 27th April, 2015 at St. James’s Palace. The Duke of York founded iDEA, in partnership with Nominet Trust, to help inspire young people to develop their digital and enterprise skills. iDEA supports participants to develop a digital business venture, enabling them to build prototypes and test the viability of their business idea with real customers in the market.
The Prize Giving concluded a seven month competition, which featured a series of live events and workshops. The competition received over 730 applications.
The final pitching event took place at Salesforce Tower and ten teams of 14-25 year olds pitched to win financial and business support for their ideas. The Judges were Ian Livingstone, Co-Founder of Games Workshop, Annika Small, CEO of Nominet Trust, Sherry Coutu, Investor, Helen Smyth from Facebook and Eileen Burbidge, Partner at Passion Capital.
The winners were:
- LearnerLane - a platform to help parents and students find a local tutor.
- Candle Path – an app to plot the safest route home.
- Yoma Education – a virtual teaching assistant for autistic children.
The other finalists were:
- Brothers We Stand – an ethical men’s clothing line
- Estudo – a revision app for students
- FitKidz – a rewards based exercise app to motivate primary school children to be healthier.
- Musichord – an app to create professional and original pieces of music.
- Picit – making decisions easy by allowing users to send pictures to friends and have them vote for their favourite option.
- RouteMap – an online platform which helps students to apply for university courses and jobs.
- Word On The Curb – a content curation network which document the opinions of young people on topical ideas.
Speaking at the event, The Duke said “This is the pinnacle of what we’re trying to achieve with iDEA: it is the use of the digital world in order to provide solutions. All of these young people have solved some unique and specialist challenges. I believe they can be standard bearers for all the ideas that are out there.”