[email protected] 4.0

[email protected] 4.0 took place on 2nd November, 2015 at St. James’s Palace.The Duke of York founded [email protected] to support Entrepreneurs with the amplification and acceleration of their business ideas.

The focus of the event was the Internet of Things and Smart Cities.

David Rowan, Editor of WIRED Magazine moderated the evening with 15 Entrepreneurs pitching to an audience of 460 guests. Guests at the event enjoyed food and drink from a host of UK based Entrepreneurs.

Opening the event The Duke of York said “creating opportunities for employment is a key focus for my programme.  I work to support young people to gain relevant skills to allow them to become economically active.” His Royal Highness also thanked the [email protected] audience for their continued support “I ask each of you to connect with Entrepreneurs at this event.  A staggering statistic I have received is that every Entrepreneur who has attended a Pitch event has made at least one useful mentoring/business contact.  Thank you so much for this support.”

The Duke and guests at the event interacted with voting technologies before the winners were announced.

The winners of [email protected] 4.0 were Knyttan, with Appear Here and BabyLifeBox being awarded 2nd and 3rd place respectively.

As part of the event there was also a People’s Choice public vote in which all 42 Entrepreneurs took part. The winner of the People’s Choice was Whichit.

Find out more about the [email protected] 4.0 winners:


Knyttan is turning clothing into a digital product by creating an on demand scalable production system. This allows Knyttan to offer an infinite range of products.

Follow Knyttan on Twitter: @KNYTTAN Find out more: http://unmade.com/

Appear Here

Appear Here is the leading online marketplace for short-term retail space. Think of them as the Airbnb for retail.

Follow Appear Here on Twitter: @appearhere Find out more: www.appearhere.co.uk


BabyLifeBox is a low cost, battery operated, cardboard baby incubator for underdeveloped and developing countries, providing basic facilities for the child’s survival.

Follow BabyLifeBox on Twitter: @babylifebox Find out more: www.babylifebox.com


Whichit is a social polling platform that turns social media followers into an instant focus group.

Follow Whichit on Twitter: @WhichitPro Find out more: www.home.getwhichit.com

Find out about all 42 [email protected] 4.0 Entrepreneurs: http://pitchatpalace.com/p4

See photos from the event:

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